Privacy policy

Last updated: September 2026

Camel Milk South Africa (Pty) Ltd trading as Afriqueen (“Afriqueen”, “we”, “us” or “our”) operates this online store and website.

Our store is powered by Shopify, which provides the ecommerce technology that enables us to offer our products and services to you.

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, purchase from us, communicate with us, create an account or otherwise interact with Afriqueen.

Personal information we may collect

Depending on how you interact with us, we may collect information including:

Your name.
Email address.
Telephone or mobile number.
Billing and delivery addresses.
Order and transaction information.
Payment-related information processed through our payment providers.
Customer-account information.
Communications you send to us.
Device, browser, IP-address and website-usage information.
Marketing and communication preferences.

How we collect information

We may collect information:

Directly from you when you place an order, create an account, contact us or complete a form.
Automatically when you use our website, including through cookies and similar technologies.
From Shopify and other service providers used to operate our store.
From payment, fulfilment, courier, analytics, advertising and marketing service providers where appropriate.

How we use personal information

We may use your personal information to:

Process and fulfil orders.
Process payments.
Arrange delivery.
Provide customer support.
Manage returns, refunds and exchanges.
Maintain customer accounts.
Communicate about orders and transactions.
Prevent fraud and maintain the security of our store.
Comply with legal obligations.
Improve our products, services and website.
Send marketing communications where you have consented or where otherwise permitted by law.
Measure and improve our advertising and marketing activities.

WhatsApp communications

If you provide your mobile number and expressly opt in, we may communicate with you through WhatsApp regarding customer support, orders, delivery information and other service-related matters.

Where you separately consent to marketing communications through WhatsApp, we may also use WhatsApp for promotional communication.

Providing WhatsApp consent is voluntary and is not a condition of purchasing from Afriqueen.

You may withdraw your consent to WhatsApp marketing at any time by replying STOP, contacting us directly, or using another opt-out mechanism we make available.

How we disclose information

We may disclose personal information where reasonably necessary to companies that assist us with operating the business, including:

Shopify.
Payment processors.
Courier and fulfilment providers.
IT and hosting service providers.
Analytics providers.
Customer-support providers.
Marketing and advertising service providers.

We may also disclose information where required by law, legal process or a competent authority, or where necessary to protect our legal rights.

Shopify

Our online store is hosted by Shopify.

Information submitted through the store may therefore be processed by Shopify and its service providers, including in countries outside South Africa.

Shopify maintains its own privacy policies governing the information it processes.

Cookies and similar technologies

Our website may use cookies and similar technologies to operate the store, remember customer preferences, understand website usage, improve functionality and support advertising and analytics.

The cookies available to you may depend on your browser settings, location and the functionality enabled on our Shopify store.

Third-party websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security or content of third-party websites. You should review their privacy policies before providing personal information to them.

Children's information

Our online store is not intended specifically for children, and we do not knowingly seek to collect personal information from children contrary to applicable law.

Security

We use reasonable administrative and technical safeguards appropriate to the operation of an ecommerce business.

No system or method of transmitting information over the internet can, however, be guaranteed to be completely secure.

Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining records, complying with legal obligations, resolving disputes and enforcing agreements.

Your rights

Subject to applicable law, you may have rights relating to your personal information, including the right to:

Request access to information we hold about you.
Ask us to correct inaccurate information.
Request deletion of information where legally applicable.
Object to or restrict certain processing.
Withdraw marketing consent.
Request information about how your personal information is used.
You may also lodge a complaint with the Information Regulator of South Africa where applicable.

Requests may be subject to appropriate identity verification and applicable legal requirements.

Marketing preferences

You can unsubscribe from promotional emails by using the unsubscribe option contained in the message.

You may still receive transactional communications relating to orders, payments, account activity or customer-service matters.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements or operational practices.

The most recent version will be published on this website.

Contact

For questions about this Privacy Policy or the personal information we hold about you, contact:

Afriqueen
39 Helderzicht Road
Somerset West
7130
South Africa

Privacy enquiries: orders@afriqueen.co.za
Phone: +27733676803